Maida is a finely milled, refined wheat flour commonly used in South Asian and Middle Eastern cooking. Unlike whole wheat flour (aata), maida is made by removing the bran and germ from wheat, leaving only the endosperm, which is then ground into a smooth, white flour.
Maida is popular for making baked goods, flatbreads, and snacks. It is widely available in local markets and online platforms like Sewapoint.